Hype

Interesting point! I can relate to this feeling! Good question!
Why do humans continue to do things that they basically already know won't turn out as great as their expectations or imaginations? Why do humans do things even when experience tells them it's futile? I think it's because as much as we would like to believe that humans are a higher species with self-control and spiritual abilities or something, we are slaves to our desires, we're animals. It's like, why this suffering? Why eat something when you know you'll finish it and you'll be sad that you dont have anything to eat anymore? Why fall in love when heartbreak will most likely occur some time later? Also because we need hope to live. We need excitement from that possibility how ever tiny it may be, that things will be different for once! How interesting! Humans are interesting!

Personally, I feel that we just hype over something because it's popular / known by everyone. It could be like a reboot / continuation of a series like Star Wars. But I think that hyping over something just worsens our expectations. If we hype something too much, our expectations of it is going to be extremely high. That'll mean that we'll probably be disappointed when we see it because it didn't live up to our expectations. Hype is a good thing because it spreads the word around but too much hype isn't good at all.

Also, hype train

We are really gullible, true. But I wouldn't call hype a gullible state- rather, I would call it natural emotion. I don't always think that it is a bad thing either, but not necessarily good for sure. I get hyped a lot too. Same here for the recent Captain America movie. When I was in middle school, I remember watching Avengers for the first time, and it was amazing. However, the recent Marvel movie did not give me that feeling. I think I just grew from then and now- it just felt too childish.

In my opinion, I think that most people are hyped on their birthdays or some sort of specific event. Also, if an individual is thinking about a specific topic and if there is a certain think or image that they are thinking of but if its not the exact thing that you were expecting, I think thats when people get disappointed in what they were hyped of. For the birthday and event example, I believe that to a certain extent, people expect something from something at that certain day. Even though they don't expect it from everyone, they do expect that their loved ones will prepare something for them but I would say never get hyped or you'll get hurt by the amount your hyped for.

All people have their own imagination. As a result, people have that hype feeling since they are expecting something more than they expect and more than they imagine. When I like something very much, we all expect it to be more advanced and more entertaining next time. However, since everybody's expectations and perspective on something are all different, it's quite hard for them to like it again. As a result, they get disappointed. But I don't really think it's a bad thing. It sometimes triggers people's imagination or go beyond their capacities which can be a good thing. I also get disappointed easily on everything such as movies, musics and etc. It's very hard to fulfill someone's heart with a movie or music because all their explanation is by some kind of literature that cannot be expressed fully. Therefore, I think the feeling of hype is very normal.